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{PODCAST} In-Ear Insights: AI and the Future of Sales Keynote Audio
In today’s episode of In-Ear Insights, we present the audio from a recent keynote I gave at the National Speakers Association event in Los Angeles on the future of sales and how artificial intelligence...
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Attribution Part 1: Why light up the dark data around attribution?
Modern sales and marketing have brought us the concept of attribution – the process of answering “what activities are the best at bringing us sales?” We ask because we have a problem: a limited amount...
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Attribution Part 2: Source Codes and Reconciliation
This is the second part in a series on attribution. For an explanation of what attribution is, start out with Part 1 here. Ok, now that you know what Attribution is, this post will show you how to get...
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{PODCAST} In-Ear Insights: Business Development and Sales
In this episode, Katie and Chris discuss business development – a euphemism for sales – and how we’re thinking about growing the business as the pandemic begins to wind down. What are some of our...
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Why I love RFPs
I don’t know about you, but I love the RFP process. In this context (in case we’re not on the same page) an RFP is a Request For Proposal. A company will send out an RFP when they are looking to bring...
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So What? How to use AI for SEO
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of...
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So What? Strategies to Sell Sponsorships
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of...
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So What? Analytics for Sales
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of...
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Measuring ROI in 2024
This content was originally featured in the May 22nd, 2024 newsletter found here: INBOX INSIGHTS, MAY 22, 2024: MEASURING ROI IN 2024, INSTAGRAM BRAND PERFORMANCE I thought I’d try an experiment this...
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Generative AI Data
This data was originally featured in the June 5th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 5, 2024: ROOT OF THE PROBLEM, GENERATIVE AI DATA In this week’s Data Diaries, a bit of a reminder...
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In-Ear Insights: How to Use Generative AI in Sales
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the challenge of using generative AI in sales, both B2B and B2C. Discover how generative AI helps you analyze...
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Developing a Sustainable AI Integration Strategy
This data was originally featured in the July 10th, 2024 newsletter found here: INBOX INSIGHTS, JULY 10, 2024: DEVELOPING A SUSTAINABLE AI INTEGRATION STRATEGY, GHOST JOBS Well, hey there! Let’s chat...
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Corporate Culture
This data was originally featured in the July 17th, 2024 newsletter found here: INBOX INSIGHTS, JULY 17, 2024: CORPORATE CULTURE, PROGRAMMING GENERATIVE AI WHAT IS CORPORATE CULTURE? When I talk about...
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So What? Using Your ICP to Align Your Services
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What?,...
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Building Powerful ICPs with Generative AI: Part 4
This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter...
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Building Powerful ICPs with Generative AI – Final Summary
This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter...
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So What? How to Build an AI Agent
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What?...
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Pro Tips for Events
This content was originally featured in the September 11th, 2024 newsletter found here: INBOX INSIGHTS, September 11, 2024: Pro Tips for Events, AI Job Growth Pro Tips for Attending and Speaking at an...
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Measuring AI Brand Strength
This data was originally featured in the September 25th, 2024 newsletter found here: INBOX INSIGHTS, September 25, 2024: Surviving End of Year Planning, Measuring AI Brand Strength In this week’s Data...
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